This new variant basically has the same contents as Diet Coke expect for one ingredient, acesulfame potassium, which is an artificial sweetener. It comes in black packaging to give it a masculine appeal. Coke zero is very similar in taste to regular Coke. They came up with another new variant specifically to answer the need of the male drinkers for a more masculine type of low calorie drink. A can of Coke ZeroĬoke Zero was created by the Coca-Cola company in 2006. They then shied away from this new variant thinking it was not fit for them. When Diet Coke was first released, young male consumers had hesitations in purchasing the brand, noting that the word “diet” gives a perception of it being a woman’s drink. It was then packaged in white and the different blend gave the new variant a lighter taste. For this particular variant, they formulated an entirely different flavor from the classic Coke. But after seeing the market success of their main competitor, Diet Pepsi, Coca-Cola company finally decided to create Diet Coke. The company didn’t want to use the same brand name in its low calorie version for fear that the flagship brand might suffer. Coca-Cola originally had a sugar-free variant named Tab. Has its own flavor profile Tastes like classic Coke but with less sugar Does not contain acesulfame potassium Contains acesulfame potassium White packaging Black packaging Associated more as a woman’s drink More masculine appeal Descriptions A can of Diet Cokeĭiet Coke is the sugar-free variant created by the Coca-Cola company in 1982.

Coke zero vs diet coke caffeine content